Date: Wednesday, March 18th
Time: Check-In & Networking: 5-5:30p / Workshop: 5:30p - 7:30p
Cost: $50 / Fearless Networking Members $37.50
According to the latest research, referral leads convert 30% better than leads generated from other marketing channels, with B2B referrals closing at rates above 70%.
Referral networks and partners are invaluable for any organization. It doesn’t matter whether your selling insurance or a financial planner, without referrals, you will have to work twice as hard to pull in new customers. Best of all - you aren’t doing all of the work - your customers and referral partners are.
Referrals make sense for most small businesses for the following reasons:
Referrals come with a level of trust attached, making a conversion far more likely than lead
Referrals reduce your time in the sales cycle and you can focus on networking and your growing your circle of influence
Referrals build your level of satisfied customers and the cycle self-perpetuates with more satisfied customers referring others to your company
Referrals increase your sales revenue. According to sales trainer Tom Hopkins, your closing ratio for non-qualified leads is 10 percent versus a 60 percent close ratio with referred leads